Client case studies
Financial technology consulting firm
Building a trusted brand with reputation marketing
This financial services innovator turned to Spring to transform their brand, logo, narrative, and website to better showcase their expanded services and groundbreaking software product. As this client grew, so did their need for outsourced marketing support. In a matter of months, Spring boosted their thought leadership-based content marketing with a series of blogs, case studies, and an ebook, and modernized sales tools including a refreshed sales deck, corporate brochures, and new web pages. Spring also rekindled their LinkedIn social presence, quickly leading to a closed sale. Building on these successes, we launched a PR and corporate awards program that earned this client four industry accolades in just four months, confirming their position as a leader in their field.
Healthcare AI startup
Series A and B funding PR, strategic content, and awards
Given our B2B technology and healthcare industry experience, Spring Marketing was recommended to a fast-rising technology company in the healthcare cyber fraud market to help announce a $7 million Series A financing round. This led to a multi-year partnership that continues today, including a subsequent $20 million Series B raise. In all, Spring netted 40+ placements in business, industry trade and local media, including a business profile in the Wall Street Journal. Our strategic collaboration also has spanned the development of white papers, eBooks, blogs, videos, bylined articles placed in media, infographics, social media content, and 10 healthcare technology and business awards, including on the Inc. 5000 Fastest Growing Companies in America list.
Data analytics consulting firm
Zero to full-scale marketing program
This growing data and analytics consulting firm needed to make a splash at a major industry event. With our expertise in analytics marketing, Spring quickly refreshed their messaging, created sales materials, designed booth visuals, and managed the live event. Over a multi-year timeframe, our partnership grew – Spring scaled their social media marketing while also handling content development, website management and partner and practice marketing. Working closely with this client’s marketing and HR teams, we then launched a highly successful corporate awards program, earning this client numerous prestigious accolades including Inc. 5000 awards (five consecutive wins), Crain's Chicago Business Fast 50 (multiple wins), and recognition as a Chicago Tribune Top Workplace (twice).
Healthcare technology company
Corporate and product marketing
Over a three-year horizon, our PR and product marketing contributions saw this Chicago-area healthcare technology firm triple its client base and acquire $22 million in private equity funding. We collaborated with technology, product strategy, operations, and sales teams to launch products, create messaging, and deliver campaigns that helped this company stand up to competitors many times larger. Additionally, our team helped this client command 60% of market share for a strategic solution that held less than 1% three years prior. We provided PR and product marketing expertise that included thought leadership, media relations, and content development, contributing to this company becoming the #1 service provider in its space before being acquired by a publicly-traded company several years later.
Web3 digital identity association
Industry launch, event, and marketing program
This pioneering Web3 nonprofit established a digital identity policy and advocacy association with Spring Marketing as their launch partner. Our messaging and branding experts collaborated closely with this client to articulate their mission, vision, purpose and craft a comprehensive messaging platform, all while co-planning an inaugural event in Washington D.C. to kickstart their movement. Within three months, our client debuted with Spring managing a fully-integrated marketing program comprising PR, content development, social media marketing, and event promotions spanning sponsor advertising, email marketing, and partner marketing. Their successful inaugural forum is now an annual event with ongoing content, social media, and member and recruitment marketing, led by Spring.
Web3 venture capital firm
Brand identity, fund launch PR, thought leadership content
This venture capital firm tapped Spring Marketing to launch their Web3 and digital assets fund. As their contract CMO, we created a brand reputation strategy supported by an integrated, holistic marketing plan that spanned brand design, messaging, a refreshed website, blog content, social media, and marketing counsel to portfolio companies. The successful fund launch netted local, business, trade and national media coverage, including the Wall Street Journal. Spring also managed the vetting and hiring process of the firm’s internal marketing director.
Comprehensive rebrand with new name, logo, and website
A 25-year old IT services company needed a full corporate rebrand to usher in a new era of revenue growth and talent recruitment. Working directly with the executive team, Spring led the complete rebrand process from start to finish in just four months. Efforts included: creating new foundational messaging, generating a new corporate name, designing a new logo and brand identity, creating starter collateral, launching a new website, refreshing social channels, and crafting a media plan to publicly launch the new brand – all on time and on budget.
“Working with Spring Marketing was inspirational and productive. I was impressed with how efficiently we moved through the project. Our new logo, branding and website are all helping us attract stronger candidates.”
Finance and Analytics, Technology consulting firm
“We have worked with Spring for many years and I have personally been blown away at the quality and variety of talented marketers on their team from PR to digital marketing to content and beyond.”
“Thank you to Spring Marketing Group for your partnership and marketing expertise. You have helped us tell the world about what we do and why we are the best specialty technology consulting and data management company for financial institutions.”
Financial Services Consulting Firm
“Thank you so much for being the pillar of strength around here whenever needed and flexibility in accommodating us. You are the best and make it so easy.”
Co-founder and Managing Partner
“Thank you for all you do to support our marketing, you make it so much easier to run a world-class marketing program!”
“I could not be more pleased with our progress. When I first contacted you I told you that I felt we needed a lead marketer; you are bringing a new level to us with new ideas and most importantly with a plan. I love the fact that we have our immediate work, yet we have the ability to adapt to current conditions and you never let us forget the big picture. It’s a pleasure working with you. Keep up that great work!”
“Thanks for all the support end-to-end from a marketing perspective. I really appreciate the overall quality and timeliness of all the support I get from you and others at Spring!”
Practice Area Leader
“I could not have delivered this investor deck without your help. You are simply the best.”
Healthcare Product Company
“Transformative brand work.”
Venture Capital Firm
“The quality and delivery of the Spring team is leaps and bounds beyond what we are getting from the other outsourced agency.”
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