Spring Marketing Group Announces Client Award Achievements, Business Growth, and New Leadership

Marketing experts gain traction building strong reputations for B2B tech and services companies.

Dec 18, 2020

Seven earned awards for clients, a growing client roster, and new principal partner fuel banner year for B2B technology marketing agency

CHICAGO (December 18, 2020) – Chicago-area Spring Marketing Group, a B2B marketing agency specializing in outsourced marketing services for growing data and technology companies, today announced a landmark year by earning a remarkable seven awards for clients, winning engagements with new clients while expanding existing account relationships, and adding a third managing partner to continue delivering impactful and resource-efficient corporate brand marketing.

In 2020, Spring Marketing Group placed two clients on the prestigious Inc. 5000 and 500 lists for fastest growing privately-held companies in America  – one for the seventh time with support from Spring Marketing executives – while earning client spots on other reputation-building lists including CIO’s FutureEdge 50, Crain’s Chicago Business Fast 50 and Chicago Tribune’s Top Workplaces.  

“We bring decades of strategic messaging, positioning and storytelling experience to every award application – along with the C-level partnership required for winning submissions,” said Ronda Duncan, Founder and Principal, Spring Marketing Group. “Whether we’re providing clients with CMO-level counsel or tactical project support, we exist to help emerging technology companies with limited in-house marketing teams build strong differentiated brands that scale quickly, attract funding, get acquired, or realize other successful destinies.” 

Despite the Coronavirus pandemic, client business for Spring Marketing Group grew significantly in 2020 with a mix of new client growth and account expansion, signaling demand for scalable outsourced B2B marketing among companies preferring to focus on core competencies during critical periods of growth and change. 

To continue delivering measurable marketing outcomes for clients, Michelle Smyth has joined Spring Marketing Group as Principal Partner. Welcomed by founding partners Kelly Kasher and Ronda Duncan, Smyth brings 20 years of technology marketing, public relations, and entrepreneurship experience to the team and its clients. Spring Marketing Group’s principals have architected and executed high-impact marketing programs and projects for dozens of clients, from startups to global brands.

“Our clients are fast moving, growth-oriented companies that need seasoned marketers to understand their technologies, methodologies, and corporate cultures,” said Kelly Kasher, founding partner, Spring Marketing Group. “We are experts at delivering immediate value to clients by directly supporting their top priorities – driving brand visibility, increasing sales leads, and attracting new talent.”   


Spring Marketing Group is a B2B marketing agency specializing in outsourced marketing services for early-stage, maturing, and high-growth data and technology companies. For fast-moving clients with limited in-house marketing staff, we operate as a fully outsourced marketing team offering CMO-level strategy and planning, or project-based support, on marketing activities that span company renaming, brand identity design, content development, website relaunch, public relations, demand generation, events management and more. Our agency embraces the entrepreneurial values of our emerging and mid-sized clients: acting nimble, attaining quick results, delivering excellence, and pivoting quickly as the market demands. Founded in 2017, Spring Marketing Group has assembled a team of seasoned, data-fluent marketers, writers, designers, and public relations experts to support the wide-ranging needs of our fast growing clients.  For more information, please visit https://www.springmarketinggroup.com.

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